#BuildingForBella (Part 6): Laying the Foundation: Setting Up Your Company for Success

January 21, 2024

Building a startup in Africa is an exciting yet challenging endeavour. At the preseed stage, the decisions you make while establishing your company are extremely pivotal in sharing the trajectory of the company. It’s crucial to understand the core legal structures tailored to African regions to better help you navigate the intricate process of company registration and also ultimately choose the right business entity for your company.

Your legal framework at the early stage is quite key because it’s paramount to your overall future success. The African continent is not just large but extremely diverse, which also means a huge diversity of legal systems and regulations. While this diversity can be a huge opportunity factor, it can also pose a nagging challenge. Each African country has its defined rules & and regulations around the various aspects of a business. From legal policies governing business creation and development to hiring local staff as well as policies around business & and government partnerships,  accounting, auditing and tax implications. A simple misunderstanding or assumption of similarity can wreak havoc in your company. Understanding that what might work for Uganda is different from Senegal and Egypt. In addition, policies, regulations and laws are implemented and or changed regularly. For example, in 2023, Kenya launched the Kenya Finance Act which amends several laws by introducing new taxes and changing existing tax rates. In 2022, The Nigerian Startup Act, to provide a legal and institutional framework for the development of Nigeria's startup ecosystem, was signed into law by the President of Nigeria. As a founder, your knowledge and understanding of the changes in legal aspects within your country of operation is the first step to take to navigate this complex landscape.

Before your startup establishment, familiarize yourself with the legal nuances specific to the country where you intend to establish your startup. Choose a ‘clean legals’ approach. An existing entity/platform/company to help you navigate the intricacies such as; company laws, business registration procedures, corporate structuring, and compliance requirements. This approach helps you avoid costly errors and saves you from additional legal fees to resolve costly errors.

Understanding 'Clean Legals'

Setting up 'clean legals' for your startup means being able to establish a solid legal foundation for your business. It involves ensuring that all your legal documents and requirements are not just organized but also up to date in adherence with the laws and regulations governing the country of operation.

  1. Company Structure: Your company structure refers to how your business is organized in terms of hierarchy and distribution of responsibilities across the organization. The structure you select from the start often influences how decisions are made and the overall efficiency of your organization. Choosing the right legal structure for the startup, whether it's a sole proprietorship, partnership, LLC, or corporation is key at your pre-seed stage. Different company structures have their advantages and disadvantages that can affect several other factors across the company. For example, a partnership structure can affect fundraising decisions in terms of company share allocation. Understanding the elements of a company structure is paramount. 'Clean Legals' at Raise involves helping you build intelligent, flexible and scalable corporate structures to capture Africa’s biggest markets.

  2. Contracts: In your early stages, you will be dealing with a lot of relationships, especially with employees, partners, suppliers, clients and the government. 'Clean Legals' ensures that you are carefully creating and reviewing legally binding agreements that outline the terms and conditions of those relationships. Clear and comprehensive contracts help prevent misunderstandings, disputes, and legal issues down the line. It is equally important to review contracts for fairness and alignment with your company’s goals for a smoother and more secure business operation. The team at Raise will help you integrate and migrate all of your existing tools for signing, entity management and legal workflows to be sure everything is synced into one place.

  3. Intellectual Property (IP): Protecting all unique ideas, inventions, or branding associated with your company through patents, trademarks, or copyrights intellectual property is crucial to safeguard from unauthorized use or reproduction by others. When your IP is secure, it becomes easier to remain competitive, attract investors, prevent others from capitalizing on your innovation without authorization,  as well as establish a unique identity in your market.

  4. Regulatory Compliance: As mentioned earlier, it’s important, at your preseed stage, to ensure that your business operations align with local and industry-specific regulations set forth by governmental bodies and industry authorities. The ultimate goal is to ensure that your company activities are not just legal but ethical and by the established standards in the industry and community. This includes but is not limited to seeking the right licenses and permits, complying with labour laws, consumer protection laws, data privacy and laws related to environmental protection. In addition, regulatory compliance involves complying with financial reporting requirements and standards that help maintain accountability and transparency within the region you operate. Our team at Raise has expertise in navigating local regulations and international standards and also provides startups with the assurance they need to focus on growth, secure funding, and establish themselves as reliable and trustworthy entities in the competitive business landscape.

  5. Data Protection: Operating as a new business across most African regions involves safeguarding customer information from unauthorized access. Your legal framework must cater for various measures to ensure customer confidentiality, integrity, and availability of customer and business data while complying with privacy laws. This means you need to be compliant with privacy laws and security measures to protect your customers’ data to avoid legal repercussions as well as distrust on a larger scene.

Ensuring your company has “clean legals” helps you take proactive measures to avoid common mistakes. Once you’ve gained adequate insight into the legal landscape of the region you intend to operate in, you can then move on to the next steps; company registration & and selecting a business entity.

Company Registration

A popper company registration goes beyond just a legal requirement, it also serves as an establishment of legitimacy and helps you foster trust among your partners, investors, customers and employees. Raise partners with Norebase to help you register your company across Africa and other countries.

Selecting a business entity

Having done the proper legal groundwork and officially registering your company, your ideal next step will be to select the right business entity. Options across the continent range from Sole Proprietorship, Partnership, Limited Liability Company (LLC) or Corporation. To select, it’s important to do a thorough comparison between the the different types of entities and consider the factors that affect each of them, for example, operational flexibility, liability and more. You also need to consider tailoring your business entity with the nature of your business, the industry you serve,  the tax implications of the various entities as well as the scalability and sustainability of the company.



In conclusion, having clear and organized legal documents can greatly boost the growth and development of your business. Well-thought-out legal structures boost investor confidence and trust, lower perceived risks, and decrease the likelihood of legal issues that might scare off funding. Beyond showcasing your professionalism, it makes your company more appealing to venture capitalists, angel investors, and other funding providers. You position your preseed startup for success.

Need help with compliance and legal documentation across African markets? Get in touch with Raise



Make equity moves with Organize

With this second release, we’re selectively serving a few founders to ensure we’re truly helpful. Priority to African teams operating in fintech, e-commerce, agriculture & climate.

© 2024 — Copyright

Make equity moves with Organize

With this second release, we’re selectively serving a few founders to ensure we’re truly helpful. Priority to African teams operating in fintech, e-commerce, agriculture & climate.

© 2024 — Copyright

Make equity moves with Organize

With this second release, we’re selectively serving a few founders to ensure we’re truly helpful. Priority to African teams operating in fintech, e-commerce, agriculture & climate.

© 2024 — Copyright